Franchises offer ‘easy’ solutions for entrepreneurs to diversify their assets. Franchisees reap the benefit of you having already failed forward and learned the tough lessons of starting a business from scratch. But running a franchise also come with unspoken challenges.
While franchisors may create standard operating procedures (SOPs) and expect franchisees (and their staff) to follow them, it plays out like a game of telephone – the end result isn’t quite aligned with the original version. We specialize in supporting franchisees in following complex franchise business models by digitizing and enforcing corporate SOPs across the board.
If and when a franchisee deviates from the proven franchise model, Maestro notifies them before those deviations take them too far off course. This is a better experience for your franchisees and provides for a much better customer experience across locations for your end customers.
The Maestro Toolkit
We specialize in supporting the unique needs of customer-service focused franchises by allowing them to digitize and enforce their business model across the board. If and when a franchisee deviates from the proven franchise model, Maestro notifies them before it’s too far gone.
Conduct Smarter Interactions
Franchisor Control.
Franchisee Flexibility.
We get it – franchising is not a ‘one site fits all’ and localization and autonomy requirements can vary from the franchise networks. However, maintaining brand consistency and a single source of truth for data is detrimental to the franchise and customer experience.
Maestro’s Toolkit allows the franchisor to create a sandbox of best practice on demand engagements, a blueprint of success for automating the customer experience, and digitized SOPs that ensure the success of their franchisees. Franchisors are in control of what level of autonomy each location has to version and personalize templates and customize the freedoms allowed to reach custom audiences all while ensuring franchisees playing within the controls set to ensure brand consistency.
And the best part is – customer data is maintained and updated in one central platform that has each customer’s online and in-store purchase history, archived communications + engagements, communications preferences, performance tracking metrics for each campaign automatically, and so much more.
By maintaining these preferences in every instance, not only will your customers thank you, but it will keep the regulators off your back too.
Do some locations in your franchise have awesome rewards programs but others don’t? With Maestro, create a plug and play rewards program that applies across all locations to incentivize your customer to continue choosing your brand.
Create messaging templates for your franchisees to employ that maintain brand guidelines, expedite recurring communication, and create consistency across the franchise easily with the Maestro Platform.
Considering putting excess inventory on clearance across your store? Before opening up the discounted price to every buyer, make your customer feel like they are part of an exclusive group by offering a personalized sale just for them based on their buying habits and previous purchases. It’s a win win for all.
Are your customers getting frustrated with your franchise’s return and exchange experience because none of the systems talk to each other? The Maestro Platform enables a single customer profile that brings full visibility into every purchase and return seamlessly.
When sending out a technician of any kind to deliver a service, it has becoming an expectation to prime your customer with information about who is coming and what to expect. Maestro offers franchises to create anticipatory communication and touch-points with every customer to ensure they are in the loop at every step of the way.
Customer reviews and feedback are a currency that any franchise desires to be raking in. But how do you do this in a way that is intentionally connected to allowing your customer’s voice be heard (hopefully singing your praise) and action taken to improve their experience moving forward? Maestro allows just that – a single source of feedback that is triaged to the appropriate contacts to resolve outstanding issues, highlight team wins, reward your customer for their participation in making your franchise better than ever.
Take the Franchise Brand Audit Now.
Identify how your current solutions are creating brand consistency or brand chaos for your customers.
